An effective website is more than a simple brochure. In Frank's case he was able to use his website as a business tool to automate:
- • Quote Requests
Frank doesn't have to look through his schedule to see when he's available anymore. His website does it automatically, allowing him to set his availability indefinitely.
- • Follow Up
Following up with your website visitors quickly can increase conversions by as much as 10%. Frank's website follows up with visitors automatically. Every time he gets a new lead it is automatically imported into his CRM system and he gets an email and text message to his phone. This way he is able to do more, without neglecting the all-important follow-up with customers and prospects.
Small business owners usually have a lot on their plate. Often they're the ones to tackle the bookkeeping, sales, marketing, and the customer service. Relying on technology is a powerful way to save time, handle more work, and build business faster.
- • An Online Organizer That Saves Time.
Using his smart phone Frank can update his schedule, and see how his website is performing, keeping his business mobile.
- • Keep Everyone Informed with Project Management. Automatically.
A web based project management application helps Frank communicate with the customers, mortgage brokers, attorneys, and banks he needs to contact on a regular basis. He can post new reports and information online, and his website automatically sends everyone an email letting them know the appraisal is ready for them to download. Communication is a snap with bulletins that keep everyone updated and in the loop.
Frank implemented some changes that made a huge difference in his business. But the real story is that the money he saved and the time he gained affected his personal life and improved his relationship with his family.
Action Steps
Think about the tedious, painful aspects of your business. How can technology help to relieve your pain and make things better?