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We Don't Know What We Don't Know.

We can do our best to learn how to do something ourselves or we can hire people to do it for us.

In this case, Preston Innovations hired a Marketing Director to recommend and implement a plan for them. It turned out to be much more profitable for them to hire an agency to do the job. They ended up with a great web resource for their business that will continue to work for them and bring in more business, while the staff of Preston Innovations can continue to focus on what they do best.

Don't Let Rapid Advances in Technology Scare You

If you're used to how you've always done things it can be difficult to receive new ideas. Like George, people are often intimidated by change. If you're feeling overwhelmed, take some time to educate yourself or hire someone to help you.

Technology is your friend. While there's lots to learn, you don't have to know it all. A partner will help to keep you informed.