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Frequently Asked Questions

Get answers to questions we hear often. Ask a question of your own.

What's this going to cost me?
The cost varies, depending on what you need.
  • Websites start at $2,500
  • Web Applications start at $15,000
  • Branding & Logo Design starts at $1,500
  • Natural Search Engine Marketing starts at $1,000 (per month)
  • Paid Search Management 13% of PPC AdSpend with a $500 minimum and a $13,000 maximum
  • Hourly Rate $100
  • Agency Retainer starts at $1,000 (per month)
Do I have to pay anything up front?
Yes. For website projects we'll need 50% down paid by PayPal, check, or credit card. Recurring credit card payments are billed in 1/3 increments for standalone projects and monthly for recurring services. For marketing services we'll need any applicable setup fees and the first month's payment.
Is search engine optimization included with design?
Yes. Also included free:
  • WholeSearch™ Analytics and access to a web metrics analyst (to help you understand your site's performance).
  • WholeSearch™ InSITE™
  • Emergence™ Manager.
Will I get a proposal that outlines what you'll do?
Will your proposal include references?
Yes.
Tags: proposal, RFP, RFQ
We have a website already, it just needs a simple redesign. Do you handle that?
Yes.
I run ads in the yellow pages. Why would I need search engine marketing?
74% of consumers use internet instead of phone books to find what they need. Why? Because it's more convenient.

People use search engines to find what they want. Each year that number continues to grow. Because of that, it makes more sense to stay in front of potential customers. Search engine marketing does that.
Can you manage a search engine marketing campaign for us after our website is completed?
Yes.
What's click fraud?
Invalid clicks on your paid search ads with no intention of converting.
Is choosing a good domain important?
Yes, for a few reasons.
  1. Keywords: Using the keywords to describe the domain you're looking for means you're more likely to show up in the Search Results.
  2. Branding: A good domain should set your site apart from competitors. Being confused with someone else's site is a tough and unprofitable spot to be in.

    "A brand is more than just a combination of words, which is why names like mortgageforyourhome.com or shoesandboots.com aren't as compelling as branded names like bankrate.com or lendingtree.com." ~Rand Fishkin

  3. Expectations: Domains like OfficeDepot.com, Realtor.com, and CareerBuilder.com give visitors an idea of what to expect before they visit; websites with coined domain names (like Missilesilo.com) typically need much more branding than sites with intuitive, descriptive, domain names.
  4. A domain name is an important part of your SEO strategy though these days it takes more creativity and thought to get a great domain name. Great domain names make your organization easy to find (though with domain squatters looking to make a fast buck that's a little harder).In spite of this, it's still important to choose carefully - your domain name affects each aspect of your business in some way.

Do you register domain names?
Yes. Contact us for more information.
How long does it take you to build our site?
Every business is different so It depends. Small projects can be completed in a few days, while large projects could take several months.

Here's what we do:

  1. We use our website planning guide to learn about your business and your customers.
  2. We develop wireframes that identify the best way to persuade your website visitors to take action.
  3. We develop website concepts that display the end result.
  4. We implement, test, and finalize the design and content.

Getting things completed quickly and on time also depends on you. When we work together, we'll need:

  • all of the necessary information and materials from you before we begin.
  • you to give us approval or feedback promptly throughout the project.
  • prompt payment to start and complete the project lifecycle.

Do you offer any small business discounts?
No. We do offer discounts for schools and non profit organizations.
Do you provide financing?
Yes, to qualified clients. We require a 50% down payment for website projects with the balance paid by credit card each month.

Contact Us for more information.

Can you update and maintain my current web site?
Yes.
Who owns my site when it's done?
You do. Full ownership is transferred to you once we receive full payment. We provide you with the source code, master files, images, and project specific materials.
I have a nonprofit organization and have a limited budget. Can you help?
Yes. Contact us for information on discounts.
Do you price match?
No.
I don't think a website will do anything for me, am I right?
No. You have business goals. Your website visitors have goals. Your website can help you achieve your goals and your visitors goals. The trick is clearly and accurately defining the objectives of those that rely on your website and those interested in its performance. These days there's a lot that can be done with a properly developed website.

  • Generate Leads
  • Sell Products
  • Increase Brand Recognition ( enabling you to command higher pricing)
  • Sell Ad Space to Advertisers
I've heard that my website can be a place to help my employees do their jobs. Is this true?
Yes. A good website can increase revenue, cut costs, show you what customers need, and identify problems. Web applications integrated with your website can eliminate the need to purchase costly software and extra license fees.
Why should I care about how my website looks?
According to a recent study from ConsumerWebWatch.com & Standford university 46.1% of those surveyed mentioned that design was important to establishing credibility.

What does this mean? First impressions count. When people visit your site they'll make an instant evaluation about the quality of your company. Seedy looking sites don't build credibility.

Why should I hire Missilesilo?
Because you feel comfortable with us and what we do. If you feel we're not a good fit then it goes without saying that you shouldn't hire us.

Feel comfortable with us? Think we're trustworthy? Let's Talk

Do you guarantee top search engine rankings?
No. Search Engine Marketing firms don't control search results, so that means they can't guarantee a "top 5 or top 10" spot. No one can guarantee a particular rank or position except search engines themselves. Easily manipulated search engine results aren't valuable to anybody.
Do you follow the Google Webmaster Guidelines?
Yes.
Do you offer any online marketing services or advice to complement your natural search business?
Yes.

Complimentary Services

  • Web Development: Send visitors to a site that performs well.
  • Paid Search Management: Paid Search gives you the opportunity to quickly identify the keywords that covert
  • Media Placement: According to a recent Atlas report, Search Marketing combined with Display Advertising increased conversion rates by 22% over search marketing alone.
  • Usability Testing & Conversion Optimization.

Education

Are you an ethical SEO company?
Yes.
Why? Because unethical spam tactics don't work in the long term. This works against our goal of establishing long term relationships with our clients.
  1. Spamming Generates Junk Traffic.
  2. If you're selling health supplements and you get a link from a site selling power tools will that generate sales? Probably not.
  3. Spamming is Expensive.
  4. Being penalized by Search Engines for spamming, visitors that are frustrated and confused, wasted Bandwidth, making decisions based the junk traffic that's tracked by your web analytics tool, are all expensive consequences that come as a result of spamming.
  5. Spamming Devalues Your Brand.
  6. Let's pretend that Bob is in the market for a Kodak digital camera. He visits "Site A" and sees content written like this:

    "digtal cameras, cheap cameras,cams, camcorders, kodak camera, kodak camera, digitul cameras, 8 mega pixel camera, 8 mega pixel cameras, canon, sharp, fujitsu, hp, dell digital cameras."

    Then Bob visits "Site B" and sees content written like this:

    "Kodak EasyShare C813 8.2 Mega Pixel Digital camera"

    Is Bob more likely to make a purchase from Site A or Site B?

Spam Tactics We Avoid:

This list isn't comprehensive but you get the idea. We're not in business to deceive. Spamming comes with consequences and it's just unprofitable.
I'm interested in working with you. Where do I begin?
Talk to us. Send us an email, call us (800-928-4406), or fill out our contact form.