Frequently Asked Questions
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- Keywords: Using the keywords to describe the domain you're looking for means you're more likely to show up in the Search Results.
- Branding: A good domain should set your site apart from competitors. Being confused with someone else's site is a tough and unprofitable spot to be in.
"A brand is more than just a combination of words, which is why names like mortgageforyourhome.com or shoesandboots.com aren't as compelling as branded names like bankrate.com or lendingtree.com." ~Rand Fishkin
- Expectations: Domains like OfficeDepot.com, Realtor.com, and CareerBuilder.com give visitors an idea of what to expect before they visit; websites with coined domain names (like Missilesilo.com) typically need much more branding than sites with intuitive, descriptive, domain names.
A domain name is an important part of your SEO strategy though these days it takes more creativity and thought to get a great domain name. Great domain names make your organization easy to find (though with domain squatters looking to make a fast buck that's a little harder).In spite of this, it's still important to choose carefully - your domain name affects each aspect of your business in some way.
What does this mean? First impressions count. When people visit your site they'll make an instant evaluation about the quality of your company. Seedy looking sites don't build credibility.