Frequently Asked Questions
Get answers to questions we hear often. Ask a question of your own.
Is choosing a good domain important?
Yes, for a few reasons.
- Keywords: Using the keywords to describe the domain you're looking for means you're more likely to show up in the Search Results.
- Branding: A good domain should set your site apart from competitors. Being confused with someone else's site is a tough and unprofitable spot to be in.
"A brand is more than just a combination of words, which is why names like mortgageforyourhome.com or shoesandboots.com aren't as compelling as branded names like bankrate.com or lendingtree.com." ~Rand Fishkin
- Expectations: Domains like OfficeDepot.com, Realtor.com, and CareerBuilder.com give visitors an idea of what to expect before they visit; websites with coined domain names (like Missilesilo.com) typically need much more branding than sites with intuitive, descriptive, domain names.
A domain name is an important part of your SEO strategy though these days it takes more creativity and thought to get a great domain name. Great domain names make your organization easy to find (though with domain squatters looking to make a fast buck that's a little harder).In spite of this, it's still important to choose carefully - your domain name affects each aspect of your business in some way.
Do you register domain names?
Yes. Contact us for more information.