Glossary
Advanced Match
A Keyword Matching option that's closer to Google's Broad Match than Standard Match.
This matching option works like Standard Match:
- Works like Standard Match, but other keywords can be mixed in with your search terms. (e.g. you can bid on both
dyson vacuum cleaner
, andvacuum cleaner
) - Paid Search Ads are more likely to be integrated into Yahoo!'s Content Match Service.
See Google AdWords, Yahoo Search Marketing, and Microsoft AdCenter