Glossary
Search Engine Optimization
Search Engine Optimization, (also known as SEO) is the process of increasing both the quality and the quantity of search engine traffic to a website. Search engines are one of the primary ways that Internet users find websites, so organizations with good search engine visibility will see a dramatic increase in traffic over time.
Optimization Involves:
- On-Page Optimization
- Editing website content and HTML coding to improve keyword relevance.
- Remove indexing barriers that prevent search engines from crawling through web pages.
- Developing websites with "Search Friendly" designs - paying attention to navigation menus, shopping carts, and content management systems.
- Implementing the Sitemaps Protocol and Robots Exclusion Standard
- Off-Page Optimization
- Link Building
- Developing Link Bait
- Online PR
- Social Media
Search engine optimization encompasses various types of search including:
- Local Search
- Image Search
- Product Search
- Video Search
- Social Media
See Keyword Research, On-Page Optimization, and Off-Page Optimization